The page comes first.
The offers attach to it.
On most marketplaces a listing creates a product. Here a product exists in the catalogue first, and a listing is an offer against it. That inversion is the whole design.
A catalogue page describes what a thing is → a sales listing says who is selling that thing, in what condition, at what price → both point at the same product identity, so nothing is described twice.
Structured product pages built from the normalised catalogue: name, brand, product type, attributes and images, consistent across every seller because none of them wrote it. This is what makes two products genuinely comparable.
Real offers — new or used, from a shop, a brand or a rider — attached to the product page rather than replacing it. Condition, price and seller belong to the listing; what the product is does not.
Each product belongs to exactly one category, taken from the vertical’s product-type system. No cross-posting into three categories to catch more traffic — which is precisely why a category stays worth browsing.
The identity a listing resolves to is the same one the B2B network, the e-commerce layer and the warehouse use. A product does not become a different thing when it moves from a price list to a shop window.
What this rules out, deliberately
You cannot invent a product page to make a listing look unique, you cannot file the same product under three categories, and you cannot describe the same component differently from a competitor to win a search. Those are all normal marketplace tactics, and all of them are what turns a catalogue into noise after a few thousand listings.
The marketplace is already running.
AGORA has been operating on the Italian market since 2021. Go and look at it — or write to us if you want to sell on it.
Open the marketplace →